NASCAR is a big-money sport in which drivers make it and the teams need it. While there is a lot of money in the sport, not every driver is making the same amount and not every team is worth the same amount. There are many different factors that contribute to what a NASCAR driver makes over the course of a season and to what a NASCAR team is worth. One of the main factors for a driver is obviously their contract with the team in which they race for. If a driver is signed to a deal where they make a small amount of money, there aren’t too many other factors that are going to help in that department. Aside from the drivers contract, yearly earnings can be bumped higher depending on endorsement and sponsor deals, which races you win, making the NASCAR Chase and where you finish in the final NASCAR standings.
NASCAR'S HIGHEST-PAID DRIVERS 2018. Nascar's Highest-Paid Drivers 2018. Nascar's 12 top-earning drivers made a collective $155 million last year by Forbes' count. We break down the best-paid along pit row in terms of their salaries and endorsements, as well as their cut of winnings and prize money during 2017. Nascar’s Highest-Paid Drivers 2018. Earnhardt’s No. 88 car commanded nearly $1 million per race from sponsors, pushing his driver salary to the top of the charts. The two-time Daytona 500 winner also generated roughly $4 million from personal endorsement partners like Nationwide, Chevrolet, Goody’s and Wrangler. NASCAR doesn’t release driver salaries, but it’s been widely reported that top Cup series drivers can make up to $10 million a year, when accounting for base salaries, and a share of sponsorship money and race winnings. But the influx of newer, younger drivers has really driven down base salaries to about $500,000 a year.
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