9 CONCURRENT ENGINEERING DEVELOPMENT AND PRACTICES FOR AIRCRAFT DESIGN AT AIRBUS • The development as early as possible of a maximum of simulation capability (including virtual reality) in order to have at the earliest the best architecture and definition of the product as a response to the programme requirements. Concurrent Engineering everyone works together. Where as Traditional Engineering each section of the design process is giving to one person and once they complete there section only then can the next person begin working.

• What Is Engineering Design Process

What Is Engineering Design Process

Photo by: AKS Concurrent engineering is a method by which several teams within an organization work simultaneously to develop new products and services. By engaging in multiple aspects of development concurrently, the amount of time involved in getting a new product to the market is decreased significantly. In markets where customers value time compression, fast-cycle developers have a distinct advantage. Additionally, in many high-technology areas such as electronics and telecommunications, product-technology performance is continuously increasing and price levels are dropping almost daily. In such areas, a firm's ability to sustain its competitive edge largely depends on the timely introduction of new or improved products and technologies. More and more, the time parameter makes the difference between mere survival and substantial profit generation.